So, what does Buzz marketing really mean?
The buzz Marketing campaigns, simply referred at as BUZZ, is an expression tool used in a word-of-mouth marketing strategy or manner. The Buzz marketing is a type of publicity spread among customers and consumers in a positive society, causing an excitement and anticipation of the product or service that is being marketed.
The Positive buzz is frequently the aim of viral marketing, of PR public relations, and marketing advertising on the Web for internet marketing.
Some of the most popular products that inducted a strong marketing buzz into their marketing strategy are Harry Potter, Volkswagen Beetle and the Pokémon.
How does marketig buzz work?
The facial appearance of Marketing BUZZ resembles to the word of mouth marketing strategy, consisting on transmitting a message from one person to another. This Oral comunication media serves to spread the news of a newly launched product or service, positively and with the creation of a certain curiosity feeling in order to urge the usage and the seek of this designated production.
Marketing Buzz also includes other types of communication; face to face demonstrations, telephone calls, e-mails and sms (text messaging) are all inducted into the buzz marketing campaign which purpose is to spread the product rapidly, efficiently and effectively with a low cost. The mouth to mouth spread of news is like emplying the public and society to promote for your product; this can be achieved by creating need recognition in a certain segments of consumers, pushing them to talk about it, forward it or reply by ordering the marketed service.
Buzz Marketing specialists define BUZZ as making the company a strong magnet for media and public attention by using any possible means; while ethics believe that there is no right way to do wrong things, BUZZ marketing acknowledges the usage of any possible path to grab attention and trigger the word of mouth in a way to spread the product and service. While traditional corporations tend to use a marketing strategy that targets specified aims, BUZZ flashes and favors the word of mouth, multiplying the spreading and popularity of a product in a swift way and with high pace on 1 condition: it has to urge a consumer to tell about it!
The advantages of BUZZ marketing, is that it works on the mouth to mouth; but, what are the advantages of using the society to do the marketing strategy for you?
Well, as a matter of fact, the most important factor is that you are facing the other person to whom you are talking. While marketing experts spend millions of Dollars and Euros to be seen bythe public, a face to face meeting can do this task for free. On the other hand, credibility plays the most crucial role in this BUZZ plan since advising, talking, explaining and giving tributes to a certain product for a relative, neighbors or friend, will be taken into consideration for the fact that TRUST issue is included. You wouldn’t fool your neighbor and lie to your cousin!
Marketing statistics have proved that a word of mouth is 10 times more effective than TV commercials; as a first, marketing advertising confusion is on the rise, and so are the expenses rate that are linked to the TV commercials. After all, trust has been lost nowadays in commercials; we can not believe anyone or anything broadcasted on TV due to the similarities of products and the exageration in promoting their benefits. Therefore, the only source of reliable information will be from a close friend or fellow citizen living next door: this is called word of mouth, and is the main factor of the Marketing BUZZ strategy.
Technology is playing in favor of BUZZ Marketing campaigns for it facilitates the transmission of messages, updates, news and events immediately and live with accurate details and video shots or photos. The Word of Mouth, on which the Marketing Buzz counts the most, is actually growing faster thanks to emails, sms text messages, blogs, chat rooms, message boards and websites.
Imagine yourself watching a funny movie or funny video clip, drawing a smile on your face for almost 3 minutes with unstoppable laughter; the 1st thing you would do, is forwarding this fun video to a group of friends who would repeat the same step of forwarding and so on! With the expansion of Wi fi and pda phones (pocket pc), iphone and Blackberry mobiles, an access to internet has never been easier; using this technology for Buzz marketing plan is a must and a medium towards faster spreading and larger growth.
In order to use people as marketing medium for your product, buzz marketing campaigns are based on interesting and funny stories or videos as a way to target a specific segment. Because we love to be the center of attention and source of laughter, our self esteem pushes us to forward and talk about these products, making others laugh or interested in hearing the whole story. In return, a need for this product has been created, and consumers will seek information about that particual merchandise while telling about it for others in order to grab attention and look interesting or funny! Can you imagine how many individuals would know about the product if you tell 5 persons about it? And those 5 will tell 5, and 5 to 5 ….. you will create a network marketing through your public relations and will be saving the cost of a whole marketing service agency off the company’s balance sheet and expenses.