Try to plan and master your Facebook marketing campaign and reduce your Cost per install on Facebook applications or fan pages with these easy steps:
Cost per install on Facebook is a new breed of marketing strategy for online applications. Cost per install started on Facebook where users are offered virtual currency in exchange for installing the application on their profile or in their computers. The lure of the free virtual money have been successful for a while.
However, users did not do much on the application and most did not convert to actual app users and eventual buyers of the developer.
Thus, cost per install is unable to provide steady income for app developers. However, the concept did extend beyond Facebook. Now, cost per install is already a marketing strategy that helps application developers do well outside of social networking sites. It however still makes some good advertising on Facebook.
It may just have to be combined with other marketing effort like affiliate marketing and other eCPM.
What is the benefit of cost per install to an app developer?
While it was said that cost per install on Facebook did not spell big win for its developers, it however opened a whole new campaign which, if done right, can alleviate the status of the application as a success brand.
App developers need to market their products and Facebook, having millions of registered members, is a good platform.
You can define your target by age, gender, interest and even location. Thus, several developers still use this platform for their campaigns.
It is necessary however that you review the effectiveness of your campaign and not upload your app and wait for dollars to drop in your lap.
You will need more than banner ad, more than an offer of virtual money; you will need to do more analysis and tweaking of your campaigns.
What is the benefit of cost per install to the publisher?
The publisher, in this case Facebook, will earn from the advertiser or app developer. If the app is popular and many users would click on to install that application, then the publisher earns some money. It is not too big but it sure is a steady income. This is of course if the application is well-developed and the reviews are favorable.
What is the benefit of cost per install to the user?
Actually, the benefit is more on the application itself. If the app is developed well and the user is able to make full use of the application, then it will benefit the user. Even if the user will need to pay for it will not be an issue provided that the application offered in the cost per install program on Facebook is worth it.
If however the application is poorly developed, even as a free app will not be beneficial to the user. It will just sit in the computer without being touched. This will not spell success to the developer, of course.
The cost per install campaign on Facebook can be beneficial to all concerned if the app is well developed and marketed properly. Paid or free, applications need to be useful to be worth marketing.
So, before you think of a campaign, better have your product reviewed and if you think it will sell, then cost per install may be one of Facebook marketing campaigns you have to run.