With the world of viral video platforms growing, tens of vendors with great buzz solutions are capable of helping you in attaining your goals; the merely grab is that you are urged to figure out what these goals are before launching any marketing and advertising campaigns.

Given that the web is moving at the speed-of-light, online viral videos and buzz videos have increasingly succeeded in emerging as top tools for online marketing and as effective buzz marketing tools.

Do you remember the marketing buzz that the Old Spice videos were able to produce? Talking about an effective marketing campaign, we advice you to follow these steps that begin with the Customer Acquistion, Social Media and the Video Platform.

These 3 aspects will be followed by a:

- Layout of an initial plan, slecifying the timing, partners, budget and the assets

- Spot, interview and review your potential partners

- Categorize internal resources

- Produce commitment flow charts and channel containers

- Monitor and Review tactics with key players

- Craft final plan and make a back-up plan

Thanks to viral videos posted on platforms such as Youtube and Metacafe for example, the buzz can now be created with a mouse click; still, making your video popular consists on your ability to get it shared by friends and by the employees of your own enterprise… the sharing process is similar to the Word of Mouth marketing strategy, since sharing is all about passing the info to another person or more! What guarantees the multi-share and the increase of the number of viewers is the video’s intensity and appeal… in late stats conducted by youtube.com, the most successful videos are consisting on a funny or smart content with a maximum duration of 90 to 120 seconds. Long videos have proven being boring.

Trends Buzz Marketing is a new marketing method used by companies when they launch any of their marketing campaigns; drop the matter of spending lots of cash on advertising through different media channels, for we have just elaborated the cheapest, yet most exposing manner to advertise.

1^st of all, you have to find an exclusive and brilliant angle, aiming at remaining stuck in the minds of your target audience; what you need exactly, is to come up with a creative idea that will create a buzz around your brand name or your product which will cause this latter to boom in terms of awareness and exposure.

Who doesn’t remember when a small enterprise under the name of half.com was covered all throughout the news due to convincing a small town to rename itself half.com for 1 year?  The author of that book author, Mark Hughes, stood as one of the main people who were involved in that crazy, yet extremely successful marketing campaign that created a buzz around the net.

Hughes started the book with this sole and extremely interesting story; the kind of stories that would get you hooked and reading till the final page! He informs the readers about 6 main buttons of buzz marketing and takes the readers through other case studies of enterprises and companies that used unique marketing campaigns through word of mouth buzz! These companies were reportedly capable of creating a buzz around their brands.

The 6 Buttons of Buzz Trends Marketing are:

State your Target Market

Capture Needed Media to Create Buzz

Advertise and Broadcast

Create the Buzz

Be Creative

Monitor your Traffic

The usage of these 6 buttons is meant to create the buzz for your product but bare in mind that it has to be a creative buzz trend, given that getting people involved and interested is MUCH more valuable than spending lots of Dollars in an attempt to drive your brand through marketing channels that people are more and more ignoring.

Evangelist marketing or Evangelism marketing is an advanced form of the “word of mouth” marketing strategy (WOMM) during which, advertising firms develops several strategies leading to strong customers’ belief in a meticulous product or a service that they liberally try to induce others to buy and use repeatedlu.

Customers become intentional advocates and play the role of free advertisers, vigorously spreading the word on behalf of the company, based on their experience and satisfaction. The Evangelism marketing is sometimes confused with the affiliate marketing strategies, still, whilst affiliate programs are capable of providing incentives in the form of money or products, the evangelist customers spread their suggestions and recruit new customers out of nothing but a sincere conviction, not for the reception of goods or money… it’s free!

As they tackle their independent act, the evangelist customers frequently turn into key influencers, leading a large stake of the potential market into becoming customers. The fact that evangelist marketers are not paid or associated with the concerned company makes their beliefs perceived more sincerely by potential users with a higer-intensity of credibilty and trustworthiness.

Evangelism marketing, accurately, originates from three words: ‘bringing good news’; as for the marketing term, it is drawn from the religious sense, as consumers are factually driven by their beliefs in a product or by a service, which they lecture as they attempt to adapt others.

Evangelist Marketing History

People involved in this sector believe that Guy Kawasaki, the former chief evangelist marketing manager of Apple Computer, stands as the Father of evangelism marketing. In his published books “How to Drive Your Competition Crazy” and “The Art of the Start”, Guy Kawasaki acknowledges that the driving power behind evangelism marketing is the reality that a group of individuals can simply make the world a better place. The Evangelist customers are capable of spreading their advices and recommendations while being able to recruit new customers out of pure faith, and not for the mere need to receive goods or money.

With the B2B marketing concept being discovered around the early 1990s, a major challenge erupted as the marketing experts tried to explain the uniqueness of their expertise to potential customers that were eager to apply the business-to-business market research. As a matter of fact, there was a recurrent notice of the idea that b2b markets were in any significant way separate from consumer markets.

Over the past decade, though, b2b marketing has emerged as an authority in its own deviation in marketing practices that were previously taught; the concept recapped the multiple differences between the 2 strategies and, in particular, had pointed out at the allusions of these differences when it came to applying a business-to-business marketing strategy.

What are business-to-business markets?  What is B2B Marketing?

Tt is helpful to consider the value chain that starts with the consumers demand and from which, tens of business products or services are needed; for example, let’s consider the T shirts that we buy.

These shirts are not delivered to shops by accident but, there’s a value chain that worked through enormous complexity to craft this shirts, starting from cotton or some other fibre that must’ve been rushed into cloth, which then was turned into a machine, packed and distributed through distribution channels… all the way to the shelf.  This demonstration is called the chain of derived demand since every material used was pulled through as a result of the demand for the product.

With businesses selling cotton to merchants who sell this cotton to spinners who sell it to weavers who sell it to piece of clothing makers who sell it to shops… the concept of B2B marketing has just been exhibited. None of the businesses buy the products for clean treat; still, they buy these materials with the final goal of tweaking them and adding value to them in order to move the products down the chain and into the shops to satisfy the general public’s demand.

Therefore, Business to business marketing is about meeting the needs of other businesses, although eventually, the demand for the products made by these businesses is more likely to be driven towards satisfying the needs of consumers. Still, the B2B marketing consists on 2 businesses meeting the needs of each others before crafting the finished product.

Ladbrokes stated that it will invest around £50m on a brand restore over the next couple of years and will employ a brand marketing director for the purpose of boosting its gambling marketing strategies and promotions.

Ladbrokes’ Ian Wright Gambling Marketing Campaign

The alteration will as well enclose venture in the new SEO technology, the intensification of Ladbrokes’ retail offering and the development of a so-called operational excellence in comparison to the users’ expectations that Ladbrokes gambling marketing campaigns should satisfy.

The declaration of Ladbrokes’ new long-term gambling marketing strategy came as the online gambling company reported a decrease in the profit by 11.9%; the study revealed that the decrease was due to the halt in betting from a single “high roller” gambler.

Apart from high rollers, operating profit did actually increase for Ladbrokes regardless of the absence of true online gambling marketing strategy, along the past 12 months; the balance sheets reflected a revenue total of 1.3% on 2009 to £976.6m as of December 2010.

Sports events such as the World Cup and Cricket Ashes had failed to defy the balance of loss in over-the-counter bets in its retail shops; the gambling strategy applied during several sports events had failed with 7.3% damage by the economic climate and due to the lost racing fixtures.

Nonetheless, Ladbrokes acknowledges that its betting shops are still steady, featuring as a source of revenue; the gambling online casino firm stated that it’s willing to add 30 additional betting panels and shops to its assets this year.

The Ladbrokes appointed former Thomas Cook and Sainsbury’s marketer Stephen Vowles as its director of customer experience, have been recently appointed with the tast of gambling marketing! The Ladbrokes company will now count on this new gambling marketing strategies to increase its profit and to retain a bigger market share in the online gaming industry through customer satisfaction.

In a survery conducted by the dailyscience website, public health researchers have found that children who are already addicted to TV messages regarding unhealthy food choices, are the actual targets of a new marketing medium used to sell high-fat and high-sugar food

The Advergames are an entertaining mixture of interactive cartoon, with a smart video content and advertising, which main purpose is to expose children for longer periods of time through online messages that first and foremost endorse corporate brands and products through this mean games marketing technique.

The analysis, published in May’s issue of the “Journal of Nutrition Education and Behavior”, caused the whole world to freak out, whereas considering what the authors had to recommend regarding the increased parameter of food companies that are targeting the young generation through games marketing.

Each site and the pages within these sites were closely evaluated for games marketing strategies used to extend the children’s visits, aside taking a closer look onto the types and frequency of branding features, in addition to the number of nutrition and physical action messages. After the assessment of almost 20 sites, 300 web pages and 250 advergames marketing tricks, the result came out:

Close to 1/3 of the advertising that included websites was for food; with the most frequently used strategy was to encourage continuing and retaining users through advergames marketing. Note that almost 85% of the websites that conducted games marketing had indeed crafted online games whilst every advergame contained at least 1 popular brand identifier, with logos being the most common aspect to create the brand awareness.

Aside promotong for obesity-oriented food brands such as KFC, McDonalds and Burger King, the games marketing strategies are still un-caught by any rules and regulations to secure kids and the young generation from consuming extra-fat food.

On the other hand, the online games marketing should not be confused with what’s currently retaining kids, given that online games have various aspects that stretch from online casino games marketing to adults’ games in addition to multiplayer games such as NFL online and the list goes on…

Given the fact that visuals are a major part of the advertising, it remains unsurprising that so many marketing companies and advertising firms have already jumped inon the augmented reality marketing whereas offering ads tools which main purpose is to visualize the products in a magical way.

Here’s a look at the most amazing promotional tools of this Augmented Reality Marketing tech which is directly linked to working with webcams and which main purpose is to give everyone a chance to familiarize with the augmented reality as a trend.

1-      BMW Z4 2010

The BMW interpretation attaches in with a TV ad that shows the artist Robin Rhode using the new BMW Z4 as a giant paintbrush; by downloading the software, printing out the 3D model and holding it up to your webcam, you will be allowed to check your own miniature BMW Z4 right on the screen, which you can then test-drive via the keyboard commands whilst creating your own car painting.

2-      Topps 3D Live Trading Cards

To take the trading card into the 21^st century is a major affair! Topps “3D LIVE” variety offers the chance to trade baseball cards as well as football cards featuring MLB stars and NFL Giants, linking the process directly from the trading of special cards to your desk. In addition to creating a miniature holographic display of the football players, the concept is taken a step ahead with a controllable angle to move the player via your keyboard.

3-      Transformers: Revenge of the Fallen

In addition to augmented reality marketing, the example of Transformers utilizes a clever face-tracking technology as a way to attach the original 3D CGI head of the caracter “Optimus Prime” to your own facade. The augmented marketing campaign used to promote “Transformers: Revenge of the Fallen” has also included a hidden holographic memo from Bumblebee, once more crafted and developed using the original 3D model of the robot that made its appearance in the movie, while suggesting CGI films might be mature for more Augmented Reality marketing applications in the future.

4-       Doritos Sweet Chilli Chips

What’s best about the Doritos’ chips is that it takes on the tech for the Brazilian market! The webcam code is printed on the back of the fragment packet, which adds a value to it. Perhaps, people behind it had meant to promote for chips bags disordering the streets. Holding up the code on the Sweet Chilli chips packets will commence the appearance of a little cartoon character, which can then be moved and controlled through the extended Doritos online game.

5-       USPS Priority Mail Virtual Box Simulator

Going wrong on the functional side of promotion, the USPS Priority Mail Virtual Box Simulator is a viciously smart and clever user of the tech that allows online users to compare the size of an item that they are in need of before sending the size of boxes available from the postal service… all this serves in showing how well their item fits inside a transparent box. Eventhough it is not a particularly high octane thrill, the strategy still manages to show the practical use of augmented reality marketing which is yet to be fully planned.

With internet marketing expanding massively, the need to acquire SEO experts has also emerged as a major need to promote for a product or service online, whilst reducing costs and increasing efficiency and exposure… this is where from the need for Search Engine Optimization Companies erupted.

SEO (Search Engine Optimization) is a precise and specialized process that includes several procedures, starting from analyzing your website’s content, design, visible content and the linking popularity in addition to making enhancements which would then cause the site to be retaining and more prominent in the search engine results via Google, Yahoo, AOL and Bing. Based on the relevant use of keywords and algorithms, search engines such as Google, Yahoo and MSN will be able to detect these terms by relevance and will cause your site to appear on top of all the other search results. Note that the best way to develop a search engine optimization strategy is to work with veterans in that industry, thus, get yourself hooked to an experienced search engine optimization (SEO) firm.

Top SEO Companies

Vizion Interactive is a leader in the SEO industry; founded in 2005 by Mark Jackson, the writer who dislayed his skills by writing over 150 columns for Search Engine Watch and ClickZ, the company turned into a Search Engine Strategies’ benchmark. Vizion Interactive is widely recognized as one of the best search engine optimization companies in the USA and the world and has been reputed for supervising more than 500 SEO/SEM plans whereas working with internet marketing clients from many verticals to cover the B2C and the B2B.

Bruce Clay has recently erupted arguably as 1 of the largest SEO companies and as the best internet marketing companies in the USA; they’ve been at the SEO industry for many years now, and are totally aware of how things work. Bare in mind that if you sign up with Bruce Clay, you’ll more likely never speak with Bruce himself but still, the company always succeeds in providing a significant number of web development solutions for all its potential clients.

Marketing With Videos is a new trend, mainly used in the e-marketing procedures; people in the “Marketing With Video” industry are usually selling product or services whilst using short videos to promote and better explain about the features of the product or service.

This strategy naturally takes the shape of inclusive videos into a direct online marketing campaign, resembling to daily newsletters or online promotion; the easiest example to consider is the “Marketing WITH Video”, which by itself, is an entity that consists on adding videos to its website in order to summarize and sum up all the features of its product. Other examples of “Marketing With Videos” actually include:

Bringing together detailed info and data regarding the user engagement, for the purpose of helping in the optimization of a purchase channel and expanding the brand awareness.

Inducting videos into e-mail marketing campaigns in order to appreciate which features and prospects are mainly concerned.

Using previously recorded webinars and online seminars as a major source of guide creation.

Keep in mind that the common thread of “Marketing With Video” is that the online video is designed to ameliorate the product from a consumer’s perspective, especially from an outlook of people who have already been engaged with the usage of the company’s product. Given that those users have earlier been into your website, signed up to receive your newsletter, downloaded a whitepaper and maybe registered, the explanatory videos should definitely behold a smart content to complement their prior steps.

Marketing a Video

Online based businesses tha tbelieve in the fact that Video Marketing as “Marketing A Video” is a way to build some brand awareness for their company/products, have increased recently; due to the expansion of internet, the marketing of videos has been mastered by giving viewers a taste of the brand or of the concept through a brief promotional package that can been watched and seen anywhere and that’s the main advantage of marketing videos: it can be rapidly shared.

Once taken to its extreme, a viral video marketing strategy will be so compelling that it will market itself due to being a Buzz or a viral video. Therefore, this kind of viral and buzz videos should generally be more entertaining, yet less explanatory.

Newest conducted studies shows that the majority of small businesses owners are mistakenly thinking that they do not have enough time and resources to invest in Facebook promotions; for those, we say: It doesn’t really require a full-time job to get into a social media advertizing panels nor too much of a budget.

In order to conduct a successful marketing campaign on Facebook, you should consider these tips:

1-      Manage expectations, which consists on setting realistic goals for your approach to the social media platforms and you’re more likely to be satisfied with the result. Do not expect to get 1000s of followers and likers in your 1^st month, but think about a long-term campaign.

2-      Make time unless you can find an intern willing to plan your free media campaigns and capable of refining your Facebook presence that doesn’t have to be followed on a 24/7 basis… this, will somehow spare you from spending extra time working on facebook. Moreover, we suggest you try to reserve an hour a day to work on your business’s page where you should post updates and communicate directly with customers and fans that joined the facebook page.

3-      Learn as much as you can by taking notes based on your pervious experiences with Facebook pages;  at least, try writing down a few questions about things you don’t understand so you can look these up on later notice. The HELP center is really useful, eventhough replying to your emails might take a few weeks… some users have reportedly complained about being ignored.

4-      Start your facebook marketing campaign with a small budget; it’s feasible to promote your business on Facebook without spending money. At a given time, you might also get the tingle to buy an ad, which would certainly help you in increasing your exposure but also presents the temptation to overspend cash.

5-      Create a Facebook page, not a profile; simply avoid openning a 2^nd account on the social network to make a profile for your business. This, will not only get you into a direct confrontation with Facebook rules, but will also move you 1 step behind from the people who are already on your friend list.

6-      Post cool status updates; this will encourage friends and visitors to engage with your business page… try applying that same intellect of humor at least once per day to your page’s wall!

7-      Have a 1 on 1 conversation: you are urged to send a thank-you message right after someone clicks “like” onto your Facebook page, and rapidly state a a point of responding to messages and wall posts within 24 hours. Bare in mind that whatever fans tell you on your page is crucial and should be considered as a feedback so try responding to their needs.

8-      Avoind spamming; People have gotten tired of mass messages and extreme numbers of posts filling up news feeds so try to contribute to this din and fans will surely appreciate it. When you have something to post or declare, just post in on your page’s wall, never to their inbox.

9-      Create coupons and promotion tools: Discounts offered for 1^st time customers will really work towards generating a repeated business and serves in retaining customers. Simply, don’t limit the promotions to the new visitors and keep in mind that you should always offer packages, bonuses and discount sales so people would keep coming back.

10-   Be Professional: Facebook users are willing to join your page for a specific purpose, which implies that your content should be directly related to the content they expect to find on that page. Facebook Markting is a great strategy to increase your brand awareness but bear in mind that the content is King and quality is what will keep driving traffic.