The recent way of earning money out of marketing advertising via Internet (e-marketing or website advertising) has been organized throughout the last 6 years; at least, 6 years of affiliate marketing had been achieved concerning PPC marketing or Pay Per Click.
PPC, however, endured from various disadvantages; for instance, by placing your marketing campaign ads on someone else’s site or by starting a marketing strategy upon google search engine results pages, you will be paying, or shall I say, bidding on keywords that would redirect internet users into your website’s home page hoping to make a sale.
The PPV marketing strategy (Pay per View) is a developped version of PPC marketing plan (pay per click); a dominant advantage is that advertisement posts or your marketing campaign links are posted for free.The billing system starts counting and charging when a user clicks upon your link or ad urging you to pay the sum accumulated by the number of clicks and visitors. Note that the cost can vary between 10 cents of a Dollar to 30$ and more, all acquired by google and controlled by Google AdWords service.
Advertising is a set of words, carefully chosen and relevant to the type of business that promoters are involved in. The pick of specific words and keywords plays the role of market segmentation: keywords would target precise searches and your advertising or marketing strategy will feature on accurate and exact searches by appearing just on webpages including a relevant content.
The developped version of PPC marketing (pay-per-view) gave birth to the Pay per view marketing strategy; advocates are definitely urged to get into this new set of marketing strategies while reducing the cost of their marketing campaign and making it easier to expand in the market.
Pierce through the new era of marketing affiliates and strategies and get along with Pay Per View PPV Marketing.
WHY use PPV marketing strategy?
With the PPV Pay per View advertising and marketing plans, promoters do not count on links redirecting internet users to their home page, but instead, the advocate’s website will appear before the page viewer’s extraordinarily!
Isn’t this what every promoter wants? Isn’t it the main aim and goal of a website marketing campaign?
PPV is Cost effective
Instead of spending extra Dollars on Pay per click PPC marketing strategy, the PPV Marketing plan costs you only bucks to make a better ROI (return on investment) on the medium and long run. For instance, a single dollar spent in PPV would redirect and send back an approximate number of 100 visitors, precisely targeted based on their search, and with a huge potential of making a purchase or placing an order.
Even more, a promoter doesn’t have to worry about having to compile targeted ads, or to spend time examining thousands of tags and keywords used by thousands; Nonetheless, when Pay per click marketing plan seems like walking in the dark, a couple of Dollars in PPV Marketing (pay per view) is almost risk-free. While comparing PPC marketing to PPV affiliate marketing, we realize that PPC marketing campaigns are unsecure with a high risk of inefficient cost; on the other hand, an ineffective PPV advertising and marketing strategy wouldn’t cost more than a couple of bucks.
If well planned and organized, a Pay Per View marketing stratefy can increase your income into a substantial profit that you’ve been working hard to earn via Internet business and online marketing.
Where did PPV marketing BOOM?
The Pay-per-view PPV marketing started to grab attention whilst being used by TV networks during special events (wwe, wrestling, boxing, wwe raw and adult movies…) to urge TV viewers and audience to purchase the service of watching specific events on TV. These cable tv networks would charge you for every private broadcast of an event to your home or location. These events are broadcasted live and at the similar time to everybody with a previosly placed order, and then available to video on demand methods allowing TV viewers to watch any event at any time.
Purchase of Pay Per View rights is done through an on-screen guide, Live customer service or via automated telephone system.
Note that events can induct films or movies, sports events, porno movies and events that are ranked as SPECIAL.
TV experts usually look upon the PPV marketing as an industry and entity separated from television although TV and PPV share the same basic connections.
The PPV marketing (Pay-per-view) grew in popularity when the NBA team Portland Trail Blazers started this pay per view system after claiming the 1977 NBA championship. The Portland NBA jerseys benefited from that new marketing system at that time operating through only some pay TV services (SelecTV, Z Channel, ON-TV) during the 1980s.
As for the 1st major ppv marketing plan, it was witnessed on the 16th of September 1981 during the Welterweight boxing championship match that joined Sugar Ray Leonard and Thomas Hitman Hearns.
Viacom Cablevision was the pioneer in offering the PAY PER VIEW marketing strategy its first major success; Viacom sold this service to more than 50% of its subscribers.
In terms of populairyt and expansion, the PPV marketing and its advertising affiliates didn’t grow massively until mid 1990s when major corporations like HBO, Showtime and iN DEMAND started with the PPV system to broadcast private productions and show movies. The demand on these movies grew, causing the request and demand for PPV events to increase in a fashionable way with prices starting from 3.99$ until 49.99$; Note that HBO and Showtime reached the peak through offering PPV services for boxing championships (from 15 to 55$).
In its turn, ESPN had to follow the leaders and broadcasted NCAA college football and college basketball games under the PPV strategy (pay-per-view). In 2003, ESPN made its first PPV boxing event.
The PPV marketing strategy (Pay-per-view) has become an extremely significant stream of cash revenues for companies in general but especially for online firms.
For events like wrestling (WWE raw World Wrestling Entertainment, TNA Total Nonstop Action Wrestling, ROH Ring of Honor) and boxing, the Pay Per View has become the primary source of money for cable TV networks.
On the advertising side, PPV has crashed the PPC marketing plans, for it is more secure, highly garanteed and cost effective.