July 2009 Best viral marketing videos from our online based team and buzzers:
So small yet already incredible! Tout petits et déjà incroyables !
http://www.evianliveyoung.com
Want to know more about the soundtrack ? “Rapper’s Delight” by Dan The Automator.
Here comes our latest viral marketing video for www.bwin.com MotoGP paddock girls bwin.com
Loading… http://www.youtube.com/watch?v=sH0zO_KpRbk
ABC of the New Marketing, Media and Research Universe
The abcs I gave a presentation to a consultancy the other day and they had a particular interest in my musings on the subject of “what’s next”.
With 2009 around the corner, I thought I’d get a jump start on the New Year’s eve pundits and postulate what formative changes are happening that will profoundly affect the way we do business.
Although the list of 26 below doesn’t validate the lively and engaging discussion, here is our take on the 26 alphabetized marketing, media, digital, culture and research trends driving our industry for your consumption (with due credit to Dr. Seuss):
Attention overload – sophisticated filtering
Brand community-building – private networks of fans, influencers & evangelists
Customer experience focus – marketing is what we do
Democratized advertising – you determine and grade your ads
Free agent agency/enterprise – hire the best freelancers
Generation Y impacts – the Net generation grows up
Humanization of the Brand – more blogs, more connections, better stories
Influencers – harnessing the 1% rule
Joint Ventures – accelerated cooperation between companies
Karma Capitalism – links to cause marketing
Local – marketing is local
Mobile Marketing/Media – the new search is mobile
Networking integration – one stop socializing
Online spending - catches up with how we surf, blends with TV
Psychographic targeting/profiling – away from demography
Quasi-profile – a networking profile for personal, social and professional life
Reputation management – personal and corporate indices
Semantic web – everything piece of tech is smart and talking to each other
Transparency/authenticity – search for genuine stuff
Uber Connectedness – 24 hours on
Visual – sea change - camera phones, file saving technology and editing
Word of Mouth – the #1 influence continues to grow
XX – Women Rule
You Do It – Marketing/Selling for the masses
Zopa – Peer to peer lending, elimination of transaction fees and threats to established -opolies
The best buzz marketing campaigns has a root and it’s the creation of a human connection between the buzz and its own buzzer.