Viral Video Marketing
Did you ever wonder how a home made video had managed to expand? How did a given viral video, for a marketing buzz strategy inflated to get more than a 100k views on the first video sharing site, YouTube? One thing is for granted; a similar success doesn’t occur easily but is backed by a hard work and concentration in order to reach the peak of the viral marketing campaign via viral videos.
Marketing experts and internet users refer to the viral videos for being similar to movie clips such as music video of Smirnoff Tea Partay, Soulja Boy Sony Bravia advertisements. Briefly, viral videos are clips that have made the trip all around the internet by being posted on video sharing sites like YouTube, MySpace, Google Video, or upon social networks resembling to Facebook, Digg, blogs…. Simply, a viral video is a video with approximate 100000 views on the counter.
After several studies, buzz marketing campaigns were meant to guarantee a viral video’s success as a channel for brand awareness; I will be numerating some of the main characteristics that would create a successful viral video marketing plan and insure an expansion of your product, site or service.
Hush-hush 1: Keep in mind that viral videos are most of the time disguised
Tens of thousands of videos are uploaded on YouTube on a daily basis; honestly, no1 will find or watch you video, considered as a viral video.
You definitely need our know-how and expertise for we have a team that plays the role hired guns, snapping opportunities when seen. Payforbuzz clients provide us with crafted videos while our target is to make them gain attention and go viral for the success of a marketing strategy.
Payforbuzz.com had already worked on several hundreds of videos, making them viral; for confidential purposes, our clients’ list will remain within our files and unrevealed; after all, YouTube doesn’t really like the way we do business. On the other hand, our customers do not like to admit their need for professional help in their viral video marketing strategy.
2. Hush-hush Content is King
If your purpose is to produce a top viral video and attract what exceeds a million views by sharing it, you should be aware that the content is a key for the success of your video marketing plan. The video must include a decent concept, but sometimes a success is attained without worrying about shaping a crafted viral video. Normally, the video concept must be smoothly introduced and not forced for it represents a brand image.
1- Make Viral videos short, timed between 15 to 30 seconds for it is the ideal chronology for viral videos; cut off long stories into several mid-sized movie clips.
2- Design your viral video with remixing potential: The creation of a viral video consists on making it easier for other to remix it over and over by other online visitors
3- Do not make a clear ad: A viral video with a clear aspect of advertising will not urge users to forward or share it with friends; however, smart messages are more likely adviced aside of humor in order to set a high expansion level swiftly.
4- Make a shocking viral video: Create a need recognition within a user’s mind to seek more information about what he or she had seen; push them towards further investigation.
5- Use fake and forged titles or headlines: Stun the reader or viewer; make them say: whaaaaaat? For example: Stolen Nascar in L.A.
6- Call on sex: Sexuality is a huge part of our community and social neighborhood; just hire an attractive women or model for featuring in the video.
How to attract thousands of viewers?
The core idea of viral video marketing is to control the power of the traffic within a sharing site such as youtube. 80 million videos are daily watched on YouTube by clicking on the VIDEOS tab on the top of the page; therefore, this particual VIDEOS page is our primary goal for it is the most visited.
By succeeding, our viral video will be between the 20 most viewed videos, which could lead to getting more views.
Hot to attract first 50k?
1- Blog sites reach out to individuals who run significant blogs and are paid to post our viral videos. I know it sounds like a dirty cheat but it is highly effective if you are seeking successful marketing buzz or viral video marketing strategy.
2- Forums allow us to start new threads and permit us to embed our made video; we initiate conversations by registering multiple accounts on every forum and get along with posting back and forth amid various users. You think it might be a boring task but we have enough people to work on it and it is effective.
3- MySpace inducts abundant internet visitors and permits embedding YouTube videos; we use this advantage and extract every possible benefit out of this.
4- Facebook is one of the most crowded community and social sites; it allows us to share almost everything. By sharing any post or viral video, it is automatically seen by your friends list; once impressed, friends start forwarding and sharing it amongst them.
5- Emailing lists counts on sending the designated and crafter viral video to a whole email list depending on list’s mass and the receiver’s will to accept youtube videos or links. Emailing lists is by far one of the most important factors of a viral video marketing plan.
6- Use friends by making sure that everyone we might know gets the chance to watch the video and then emails it or forwards it out to others; others would easily share it on facebook.
How to optimize the title?
People see thousands of movies and videos upon YouTube; titles and thumbnails are the first thing to count on (by viral video publishers) to attract online users to click on their viral video. The title of a video can be constantly changed, so we would every now and then modify the titles into more relevant keywords to increase the brand awareness.
How to optimize thumbnails?
An eye catching video thumbnail is what makes the 1st impression, aside of the title; thumbnails form a significant part of the marketing strategy based on viral videos.
Based on youtube video sharing options, 3 choices are provided; a thumbnail can be snatched out of the exact half of the video, beginning or end. While editing the videos, we insure that the frame set in the exact middle of the movie is attractive or shocking in order to grasp attention (half naked girls, super cars, music star, sport star…). Briefly, there are 2 main rules for thumbnails: be clear (high video quality) and be ideal (include a face or a person).
For creativity purposes, thumbnails are optimized then changed every several hours; this would help keep the video fresh as it ranks on the area specialised for “Most Viewed”.
How to start comments?
Every marketing expert working in the business of viral video marketing owns more than a single account on YouTube; we tend to increase the number of viewers by creating an argument in the comments space under the video panel. Everyone enjoys intense discussions within sections reserved for comments and that is what we serve.
In case of critics, pointing at the video as a bad job or loser’s achievement, we immediately delete such comments but pushing away any negative attitude.
Relatively speaking, 1 comment out a 1000 views is recorded, since the majority of viewers are not logged into youtube, but just surfing the site’s pages. However, an intense dialog would urge viewers to get engaged in the battle which would drive more traffic into your site.
Is 1 video enough?
How do you keep attracting people back to your site?
It is not appropriate to launch 1 video every few days, thinking that you will be attracting viewers again; on youtube, and in viral video marketing, the best way is to post everything at once. Upload all your available videos giving viewers a chance to watch more; why do you want potential customers to wait? At payforbuzz.com, we offer them the whole thing whenever they need it; a pleased user is a potential customer or visitor to our website.
How to TAG?
Tagging is the most innovative step of our marketing buzz; using YouTube, we are allowed to tag viral videos with specific keywords.
These keywords tend to do the marketing segmentation phase of a marketing plan as well as improving the possibilities for your viral videos to appear more often in relevant searches.
Tags are more like a strategy to lead internet users into the trap that we have set; we try to make it too easy for viewers to have a full connection and links to all the content.
Strategic tags consist on picking 3 or 4 unique tags and use them for the whole set of posted viral videos. Unique tags are keywords related to your video and shouldn’t be used by other advocates on YouTube videos.
Tags are regenerated and news keywords are added to the linked viral videos in order to give a push for the trailing videos.